Content Repurposing is one of the effective content marketing techniques for quick success. Know how to repurpose content for more reach and increase the lifespan of your content.
Content Repurposing is very helpful in content scaling to reach a larger audience, engage with diverse target groups and establish your brand authority.
What is Content Repurposing?
Content Repurposing also known as Content Recycling is a way to publish existing content in a new format to increase its reach and lifespan.
For example, you can repurpose an article/blog post as a video.
What are the benefits of Repurposing Content?
- Increase the reach of content
- Expands lifespan of content
- Improve user engagement with content
- Increase content production
- Saving money on Marketing and Production
How To Repurpose Article and Blog Posts
Share your Content on Medium and LinkedIn Pulse
Medium is a popular publishing platform where readers from all over the world engage, read and share your content. Besides Medium, LinkedIn Pulse is a great place to share your thoughts to earn credibility and attract attention to your brand.
You can use both these platforms to repurpose your content successfully and bring new readers to your website/blog.
Answer a Question on Quora
Quora is a powerful medium where users ask questions and get answers from experts and other users.
Suppose your content is related to WordPress website creation then if anyone asked in Quora: “How to create a WordPress website?” Or “How to speed up WordPress?”, you can answer the question and suggest a detailed guide on your website.
Create a Video
You have published a long article on your blog/website and not getting enough views. Don’t worry, create a video from the content you have written and share it on video platforms like YouTube, Vimeo etc. You can also create short videos and share them on social media.
Create a Presentation
A presentation is a graphical representation of your content in a more attractive manner. You can use SlideShare to Share and Present presentations on the world’s largest professional content-sharing platform.
Create an Infographic
Infographics are an easy way to elaborate your content to the users. It includes an eye-catching and short representation of your main content with images, statistics, reports and charts. You can share a visually appealing infographic on Visual.ly, Behance, and Slideshare.
Create an ebook
You can create a useful ebook from multiple content on your website/blog. Besides guides, you can also mention your related products/services.
Create a podcast episode
Creating podcasts from a useful post will give the post more engagement and share with a wide audience. You can invite experts or industry leaders for an in-depth discussion on the post topic or the original post.
Create Small Social Media Post on Instagram, Pinterest
You can pick the vital points from your post and create Reels, web stories, and quotes to share on Social platforms like Instagram, Facebook, Pinterest etc.
Final Thoughts: Content Repurposing
Content Repurposing is very effective if you are doing it in the right way. Follow the above techniques to repurpose your content for more reach.
